In addition to music, Ferg has built an enduring relationship with distinguished brands like Adidas, Hennessy, Tiffany & Co., and Snapple. Careful about his partnerships and protective of his integrity, Ferg pairs intention with creativity to blaze a singular trail through the industry. “I look for a classic brand that knows what their purpose is,” he says. Over the years, this has meant partnering and creating a cocktail with Hennessy, designing a line for Adidas, partnering with BMX brand Redline to release a bike and corresponding merch, and appearing as the first male rapper to be a spokesman for Tiffany & Co. Most recently he teamed up with Snapple to executive produce and direct a documentary which raised funds for the Bodega and Small Business Group in NYC.
He joins Roc Nation’s impressive roster of management clients, which includes Megan Thee Stallion, Big Sean, Lil Uzi Vert, Meek Mill and many more.
“It has always been a dream to work with JAY. For decades I have looked up to the moves he’s made with his diverse range of business ventures but especially with companies like Roc-A-Fella and Roc Nation. His ability to build brands and create teams alongside leaders like Jay Brown is unmatched, and it feels good to be officially a part of the family.” - Ferg
From Harlem to the rest of the world, Ferg has manifested his creative vision across mediums, continuing a legacy that’s as deeply personal as it is historical. “I'm not in this game just to make money, he says. “I want to make art.”
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