When AL99 (AL Nine-Nine) released the “POP” music video on August 15, 2025, he transformed anticipation into a cultural moment. As his first music video, the drop carries weight—not only introducing his visuals to fans but also solidifying his voice in Hip-Hop’s current landscape. The track balances confident lyricism with a beat that’s both infectious and raw, while the video frames AL99 as an artist with presence beyond the mic.
But what makes “POP” resonate isn’t just the bars or the visuals—it’s the story behind them. AL99 recently signed his first distribution deal with Universal Music Group/Bungalo, a move that highlights his trajectory toward bigger platforms. Rooted in a lineage tied to The Persuasions, his artistry continues a legacy of storytelling while carving out something new. Through his company, TPC Music Production (To Progress the Culture), AL99 shows that his vision stretches beyond himself. With “POP,” he’s not only breaking ground as an artist, but he’s also building a foundation to uplift Hip-Hop’s future.

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