Closing out 2025 in style, rising R&B Pop star Chxrry (f/k/a Chxrry22) serves up a slick and seductive music video for her buzzing new single "Groupie" out now via XO Records/Republic Records.
About her creative process, Chxrry shares, "Groupie" is a conceptual portrayal of the intoxicating and irrational obsession that hits when you first like someone. The masked man represents desire itself - faceless because he could be anyone, he isn't a person so much as a feeling. Around him, you're both powerful and undone: the star everyone wants, but also the woman who craves to be wanted by him more than anything else".
In the nocturnal clip, the camera focuses on Chxrry outside. Her movements transfix just as much as her intonation does as she stalks empty city streets in the middle of the night. Teeming with emotion and energy, she writhes atop a car and dances by the river. All the while, her masked lover descends upon her like a wraith. From the slithering choreography to the breathtaking backdrop, the visual instantly enraptures and ensnares viewers in its grip.
"Groupie" has been gaining significant momentum, highlighted by a standout performance on the acclaimed From The Block platform alongside her masked man. Rated R&B marveled at how “Chxrry’s animated falsetto aviates above the bouncy production, which captures that starry-eyed rush of a fresh romance". SoulBounce applauded, "The groove is so good that it’s got the singer getting quite explicit as she details all that she’s willing to do for her love".
Impressively, she set the summer off with "Main Character". The latter has eclipsed millions of streams and was the It Girl song of the Summer. ESSENCE GU affirmed, "The self empowerment anthem highlights confidence, encouraging listeners to unlock their inner strength and recognize what makes them unique. To own every room you walk into, you have to remember you’re the main character". RatedR&B went as far as to declare, "Future R&B-pop star Chxrry proves she is the standout, not the stand-in.” i-D summed it up best as "this is a pivotal moment in a breakout year".
"Main Character" bubbled up as a banger adopted by some of the most prominent women across culture. It soundtracked posts courtesy of Iman Hammam at the Victoria’s Secret Fashion Show, LaLa, Love Island winner Amaya Papaya, Chlöe Bailey, the Toronto Tempo, and none other than Chicago Sky WNBA star Angel Reese. Chxrry also wowed the audience during ESSENCE GU® Kickback and Creators House at The Fillmore New Orleans in the middle of ESSENCE Festival of Culture with a knockout performance of "Main Character".
In February, she ignited this era with "Just Like Me". Beyond reeling in millions of streams, it received tastemaker applause. UPROXX christened her "one of the buzziest names in R&B at the moment", going on to rave, "Chxrry’s snow covered "Just Like Me" video is red hot". ThisisRnB professed, "Just Like Me" is sure to be spring and summer’s banger, and it’s a "keep on top" of your favorite playlist". Not to mention, BET touted her among "6 Modern Artists of Ethiopian Descent Who’ve Made Their Mark In Music Industry".
Asserting herself as a dynamic performer, she recently captivated sold out crowds up and down the East Coast on the road with FLO during their "Access All Areas Tour". Plus, Rema invited her on stage in the middle of his headline show at Scotiabank Arena in Toronto while Destin Conrad also had her pop out in her hometown. Chxrry also made an appearance on the biggest album of the year, The Weeknd’s Hurry Up Tomorrow. She leaves the voicemail on "Reflections Laughing" (feat. Travis Scott, Florence + The Machine). Additionally, she turns up on screen in the music video for “Cry For Me".
Now, she’s put the Chxrry on top of a breakout 2025 with "Groupie" and its music video!