Eto & Superior - "Fortune" Video | @EtoMusicROC @Superior_Prod

byHipHopOnDeck
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FULL-LENGTH COLLABO: LONG STORY SHORT
BELOW SYSTEM RECORDS (APRIL 12th)
“wise beyond his years—life on the streets and in and out of jail will do that to you.” -Complex
  “Fortune” a new video pairing Rochester, NY’s Eto with German-Spanish producer Superior has just dropped. Eto’s penchant for balancing the pain of the street and the progression of the hustle is a perfect foil for Superior’s cinematic and somber beat-scape.

This is the first single from the forthcoming full-length collaboration, Long Story Short which is set to drop on CD and digital formats via Below System Records (Dyzzi, Chuuwee & Trizz) on April 12th (with vinyl coming courtesy of Tuff Kong Records). The features on the album come courtesy of Skyzoo and Toronto rhyme-counterpart,Daniel Son.

Speaking on the vid Eto said “We filmed the video for ‘Fortune’ in the beginning of January. The winters up here in Rochester are some of the worst around. My boy came up from Brooklyn to film and by the time he got here, there was several feet of snow on the ground he had to try and push through. What you see in the video is us in our element.”

Eto has been releasing audio masterpieces at a dizzying rate in the past several months. These include his new full-length collaboration with DJ Muggs (Cypress Hill) entitled Hell’s Roof (which is a nickname for his hometown which has one of the highest crime rates in the country) and recent surprise EP, Heather Grey with long-time production collaborator VDon (Dark Lo, Conway The Machine) and emcee Willie The Kid. Eto also was featured on one of the most celebrated albums for 2018Westside Gunn’s, Hitler Wears Hermes 6 (“John Bena” Prod by Muggs). As a producer, Eto also recently laced tracks for Benny The Butcher, 38 Spesh and Jamal Gasol.

Constantly adapting his work as a producer, Superior's catalogue for Below System Records includes his 2017 Production album, The Journey, which included appearances from Blu, Edo. G, Reks, Termanlogy and Lil Fame among others.

His full-length album with Chicago emcee, Verbal Kent, Half My Life was released in 2018 and had appearances from Vic Spencer, Sonnyjim and Recognize Ali.

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