Mastercard Kicks Off the Launch of the Mastercard House Featuring Five-Time GRAMMY Nominee SZA in NYC!
byHipHopOnDeck
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Mastercard kicked off the launch of the Mastercard House leading up to the 60th Annual GRAMMY Awards in New York City!
The night featured five-time GRAMMY nominee SZA who participated in a fireside chat with music journalist Brian Hernandez.
For its Start Something Priceless campaign, Mastercard premiered the music video for Willie Dixon’s “You Can’t Judge a Book by the Cover which features SZA and six emerging artists: Victoria Canal, William Prince, Noé Socha, Ruby Ibarra, Radkey and The Tracks. The video highlights the importance of pushing past stereotypes to pursue your passion and showcases the artists’ stories of overcoming challenges which embodies the sentiment of Start Something Priceless.
The Mastercard Start Something Priceless movement, meant to inspire people to pursue their passion and purpose, comes to life through artfully curated content and a music-inspired experiential pop-up in NYC. The Mastercard House, an experiential retail store and concert space, will be open each day starting today featuring curated vinyl listening stations, and exclusive merchandise; a photo gallery from iconic music photographers including Robert Knight, Kevin Mazur and Christopher Polk; and a recording booth where you can press your own vinyl. In addition, every day from 1:00PM to 2:00PM, Mastercard will host panel conversations with some of the music industry’s leading influencers and nightly concerts from 9:00PM to 12:00AM. A full listing of events is available here.
