West Coast Hip-Hop Legends Warren G and E-40 to Reunite for First-Ever Live Pop-Up Performance at the Heineken House® During Outside Lands Festival
The Heineken House Returns to Outside Lands Festival
with
Exclusive Performances and Immersive Experiences and Activations
Fresh off the heels of the Coachella Valley Music and Arts Festival, Heineken® will once again bring the Heineken House interactive experience to the Outside Lands Festival in San Francisco on August 5
– 7. Consumers ages 21 and over can engage with Heineken in exciting
ways with a weekend of premier performances from top artists and DJs,
and unparalleled engagements and activations.
This year,
Heineken will offer festival attendees a one-of-a-kind experience, as
hip-hop legends Warren G and E-40 will reunite to perform their track Saturday, originally recorded with West Coast hip-hop pioneer, Nate Dogg, live for the first time ever on Saturday, August 6 during a pop-up performance outside of the Heineken House.
"I think it's great that Heineken and
OL are giving festival goers the chance to be part of a true West Coast
hip-hop experience," said Warren G. "The Bay Area has always given me
love and this will be my first time at the Outside Lands Festival. E-40
and I on the same stage Saturday night will be a great moment for
hip-hop."
The Heineken double
domes will again be the destination where guests will be immersed in the
audio and visual experience by the live VJ and DJ performances,
refreshing AC, Wi-Fi and perfectly chilled Heinekens. Additionally,
Heineken is offering several enhancements including a digital graffiti
wall, charging bar for iOS and Droid devices and the Heineken Beer Pass,
which will allow guests to purchase a beer for a friend outside of the
dome, who will then receive front of line access to the Heineken House.
"This year at Outside
Lands, we are expanding the Heineken House to fuel festival attendees'
desire for unique musical performances and satisfy their thirst for live
immersive experiences," said Pattie Falch, Brand Director for Sponsorships and Events, HEINEKEN USA. "We're excited to continue the tradition of bringing the energy of San Francisco's
musical roots to life with performances by the Bay Area's top DJs,
rappers and EDM artists while immersing fans in all that the Heineken
House has to offer for a truly unique and unforgettable weekend."
Similar to 2015, the
Heineken House will have a 360-degree HD video projected on the ceiling
of both the domes, creating a true experiential party atmosphere that
will glow "Heineken green" at night. In addition to the Warren G and
E-40 pop-up performance, fans will have the opportunity to see
performances by artists including Pillowtalk, Red Light, FDVM, 219 Boys, Make It Funky, Victor Calderone, Purple Disco Machine, Translucent, W. Haze, Motion Potion, Lee K, Gina Turner, Derek Hena, Deckard and Grensta.
To follow the summer music festival experience with Heineken, follow us on Twitter or Instagram, @Heineken_US, #HeinekenHouse, or visit the Heineken Facebook page, www.facebook.com/Heineken.
About HEINEKEN USA
HEINEKEN USA
Inc., the nation's leading upscale beer importer, is a subsidiary of
HEINEKEN NV, the world's most international brewer. Core brands imported
into the U.S. are Heineken®, the world's most international premium
beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow
Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio,
Carta Blanca and Bohemia brands. For the latest information on our
company and brands, follow us on Twitter @HeinekenUSACorp, or visit
HEINEKENUSA.com.
About Outside Lands Festival
Founded in 2008, San Francisco's
Outside Lands Festival, annually takes place in the historic Golden
Gate Park. With an incomparable vision for marrying local food and
drinks with music, art and comedy unlike any other festival in the
country, Outside Lands has become one of the most popular summer events
for both the culinary and music enthusiast alike. The three day
festival features more than 80 restaurants, 40 wineries, 28 breweries
and 10 cocktail bars all local to California, and showcases more than 60 legendary and emerging artists. To date, Outside Lands has raised over $10 million dollars
for the San Francisco Recreation and Park Department and, with a heavy
emphasis on sustainability, boasts one of the best environmental records
of all US festivals. Outside Lands was co-founded by Superfly and
Another Planet Entertainment and takes place each August. Learn more at
http://www.sfoutsidelands.com/ or on Twitter @sfoutsidelands, Facebook, and Instagram @outside_lands.
source: Heineken