Pepsi Launches Powerful Platform Supporting Emerging Musical Artists: Pepsi Pulse Artist Spotlight, in Partnership with Complex Media
byFarez
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Launching Today is Its First Video Release by Global Sensation Nico and Vinz
NEW YORK and PURCHASE, N.Y., Aug. 11, 2014
/-- Today, Pepsi announced a dynamic new platform in
partnership with Complex Media that supports some of today's leading
emerging artists, Pepsi Pulse Artist Spotlight. The initiative gives a
carefully selected handful of breakout musicians the pivotal tools and
resources they need to take their careers to the next level. Pepsi Pulse
Artist Spotlight's inaugural release, a stylized yet highly personal video for "Am I Wrong," the globally renowned song by Norwegian artists Nico and Vinz, launches today.
A joint creation by Pepsi and Complex Media, Pepsi Pulse Artist
Spotlight is the latest offering from Pepsi Pulse, an interactive,
socially-powered content hub that covers music, sports, pop culture and
entertainment.
Created to help emerging artists to leverage the power of Pepsi's
strong music stage, Pepsi Pulse Artist Spotlight provides artists across
all music genres with creative collaboration and video production from
some of today's most renowned producers; powerful distribution,
including social media amplification; and live events. The program will
introduce content from more than five artists throughout the year,
including Nico and Vinz, Mayaeni and Sebastian Mikael.
"Through the Pepsi Pulse Artist Spotlight we're excited to leverage
the global stage that only Pepsi can provide to help accelerate growth
for a group of extremely talented emerging artists," said Javier Farfan,
Senior Director, Culture and Music, Pepsi. "For the first time ever
we're working with labels and artists from the ground up, and creating
awesome, buzzworthy content that stays true to the artist's vision."
"We're thrilled to join with Pepsi to serve as a kind of talent
incubator that turbocharges the careers of some of the world's most
exciting musical talent," said Moksha Fitzgibbons,
Chief Revenue Officer, Complex Media. "We're creating an entirely new
type of branded content that truly starts from the ground up. We see
ourselves as angel investors who provide young musicians with that
crucial assist – from creative support and execution to the kind of
powerful distribution needed to actually breakout in today's
marketplace."
The first video from the Pepsi Pulse Artist Spotlight features Nico
and Vinz, whose Top 5, multi-platinum single "Am I Wrong," is the most
Shazamed song in the world. In the video, the artists are followed as
they land in the US and hit the American music scene.
Nico and Vinz, artists with Warner Bros. Records, collaborated
intensively with Pepsi and Complex to bring to life via video their
introduction to the US market. The release includes footage of intimate
studio recording sessions; the performers taking in NYC sights and
engaging with their US fans; as well as a live stage performance.
Nico & Vinz said, "Being a part of the Pepsi campaign is truly
inspiring. To be recognized by such a global brand at this stage of our
careers, is a testament to what hard work and a vision can result in."
About PepsiCo:
PepsiCo products are enjoyed by consumers one billion times a day in
more than 200 countries and territories around the world. PepsiCo
generated more than $66 billion in net
revenue in 2013, driven by a complementary food and beverage portfolio
that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to
deliver top-tier financial performance while creating sustainable growth
in shareholder value. In practice, Performance with Purpose means
providing a wide range of foods and beverages from treats to healthy
eats; finding innovative ways to minimize our impact on the environment
and reduce our operating costs; providing a safe and inclusive workplace
for our employees globally; and respecting, supporting and investing in
the local communities where we operate. For more information, visit www.pepsico.com.
About Complex Media:
Complex Media (www.complexmediainc.com)
is the largest multiplatform lifestyle destination for young males,
with 110 million unique monthly visitors and 1.2 billion monthly
pageviews (both per Google Analytics). The company has a collective of
lifestyle sites for men, anchored by a flagship hub, Complex.com, the
online home of Complex magazine (founded in 2002). Complex Media
consists of a carefully curated family of sites that are vetted for
editorial integrity and consistency. Complex Media has a powerful social
platform, with more than 30% of its traffic derived from social
networks. The company offers cutting-edge video and industry leading
branded content opportunities for marketers, and works with many of the
world's top brands.
