NBA Draft Prospect Dante Exum Of Australia Featured In New Foot Locker Commercials
byHipHopOnDeck
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Latest Approved TV and Digital Spots Poke Fun at Projected
Top-10 NBA Draft Pick Centered on Idea that "Life Changes After the
Draft"
NEW YORK, June 23, 2014 /-- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today launched on YouTube a series of five new commercials with adidas featuring NBA Draft prospect Dante Exum
of Australia. The latest ads are part of Foot Locker's successful
"Approved" marketing platform and poke fun at Exum's current "celebrity
status," or lack thereof, while centering on the idea that "Life Changes
After the Draft."
In one of the spots, entitled "Paparazzi,"
Exum expresses concern about going to a Foot Locker store due to the
possibility of paparazzi being there, to which his friends respond by
laughing uproariously, knowing he's a relatively unknown commodity in the United States. Another spot, entitled "Autograph,"
shows a friend catching Exum practicing his autograph, subsequently
causing him to become dejected. Other spots in the series feature Exum
in a range of humorous situations, including wondering about how to deal
with fan mail, convincing a neighbor he's a basketball player and
struggling to make a restaurant reservation with his foreign accent.
Each of the five spots will debut digitally on Foot Locker's YouTube
channel on Monday, June 23. The spots will also takeover NBA.com on Wednesday, June 25. The spots will make their television debut on ESPN during the NBA Draft on Thursday, June 26.
"The NBA Draft is a once-in-a-lifetime experience, and we're excited
to partner with adidas to introduce Dante's outstanding personality to
American basketball fans and bring some levity to this special event
with our 'Life Changes After the Draft' campaign," said Stacy Cunningham, Executive Vice President of Marketing at Foot Locker.
"Working with Foot Locker on the 'Life Changes After the Draft'
campaign was an amazing experience, and I am thrilled to be a part of
the campaign," said Exum. "The NBA Draft will certainly be a
life-changing moment, and it was fun to be featured in these commercials
that are going to help people see my personality."
The Exum commercial series headlines a big week of draft activation
for Foot Locker, which also includes the brand's third annual SLAM draft
suite on June 24 and 25, whereby
exclusive interviews will be conducted to create new digital content
with some of the top prospects in this year's NBA Draft.
Follow @footlocker on Twitter and Instagram all week for exclusive digital and social content, featuring Exum and some of the top prospects in this year's NBA Draft.
The "Life Changes After the Draft" campaign, written and produced by
The Vault, is part of the "Approved" campaign developed by BBDO.
About Foot Locker:
Foot Locker is part of Foot
Locker, Inc., a specialty athletic retailer that operates approximately
3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker,
Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep
retail stores, as well as its direct-to-customer channel, including
footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and
sidestep-shoes.com, the Company is a leading provider of athletic
footwear and apparel.
adidas has been providing innovative
products for the world's best athletes for more than 60 years, from past
legends to today's superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan and Damian Lillard.
adidas outfits the best basketball players in the world as the official
uniform and apparel provider for the National Basketball Association
(NBA), the Women's National Basketball Association (WNBA) and the NBA
Development League (D-League) along with top collegiate basketball
programs including Kansas, Baylor, Michigan, Louisville and Wisconsin.
