Slaughter Gang’s own 21 Lil Harold is starting 2025 with a bang, dropping a brand new single and music video, "Word on the Street", featuring New Orleans-bred rising star Rob 49. The track, produced by Shel, showcases Harold’s signature slick flow and street smart lyricism alongside Rob 49.
The music video, directed by Freewater, captures the essence of the song as it follows Harold and Rob through the streets of Atlanta. From the apartment balcony to the bustling shopping plaza, the visuals mirror the track’s theme of hustling and staying on top of the game perfectly in line with the song's title.
"Word on the Street" is available to watch and stream now, and it’s clear that this release is just another step in Harold’s rapid rise to prominence.
Catch the Official Music Video Below:
After a breakout year in 2024, 21 Lil Harold is proving he’s not slowing down. In the final months of 2023, he hit the road with 21 Savage for a global tour, which laid the groundwork for an explosive 2024. Harold featured on Savage’s chart topping "American Dream" album and dropped his own star-studded project featuring J.I.D., G Herbo, Quavo, BigXThaPlug, and more. He then rejoined 21 Savage for his "American Dream Tour" throughout the summer and fall.
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21 Lil Harold / Photo Credit: John Canon |
Harold’s December release, "Doze Off", already surpassed the quarter-million mark on YouTube, further solidifying his growing fanbase and impressive momentum. Now, with the release of "Word on the Street", he’s keeping the energy high as he enters 2025.
Stay tuned 21 Lil Harold is just getting started.
"Word on the Street"