Piers James - "Cha Ching" | @PiersJames

 

Piers James radiates charm. His easy-going persona belies a shrewd artistic mindset, a rapper capable of moving past genre lines to define his own sound. Matching deft wordplay to a thirst for colourful production, his catalogue is littered with jewels, living up to his self-made mantra: Born Artistic To Achieve.

Opening a fresh chapter, Piers James releases his first single ‘CHA CHING’ produced by ZDot via seminal rap imprint Payday Records today. Briming with ambition, its pop instincts take his sound in a different direction. Bubbly, addictive, and impossible to ignore, it stands as his breakout moment. The production carries an instinctive swagger, fusing old school elements to the shadow of drill. Piers James litters his bars with pop culture references. Boasting lyrics like “cash like Pablo” – notorious Colombian gangster Escobar, and I'm a top boy like Sully he notes as his effortless control combines with that trademark cheeky smile, as the slyly subversive lyrics take down that money-over-everything stance.

For Piers, music isn't about income. If you focus on the money you'll never be satisfied because there's always more to chase. I learnt you have to enjoy the journey and have fun, because when you do what you love with a passion the money will always follow. I want to leave an imprint that inspires people to build a legacy, bringing back that feeling of when you used to watch MTV Base and heard a new artist for the first time and you couldn't help but want to repeat the track, learn the lyrics. I want to inspire people to chase their own ambitions with songs and a music video that made you feel something. He takes this energy into the ultra-colourful tongue-in-cheek video, in which Piers goes through a number of stunts to the entertainment of a watching crowd. It turns out to be – SPOILER ALERT! a spoof TV gameshow, complete with chirruping 8-Bit sound effects and nostalgic fashions. His prize? Clout points. 

Live on GRM Daily's YouTube Channel at 7pm today and directed by Piers James himself, working in tandem with Ash K HalliBurton; the video for ‘CHA CHING’ was crafted alongside Grade A Productions / B.A.T.A. With the likes of J-E-M, Karim Newton, Elise Matthew Thompson and Sean Chimbani taking the main roles. Citing the likes of Catchphrase, The Price Is Right, Bullseye, Wheel of Fortune and more as a touchstone, Piers says; I wanted to just have fun with it, with bright energetic colours and keeping the style old school vintage but with high end fashion to match the vibe. The innocence of the era stands in contrast with internet-fuelled insta-fame where everyone is now a celebrity. It's not about your talent anymore, it's all about the clout, and if you don't have the clout then you don't have the money! Haha!

An exciting multi-disciplinary rap creative with talents that go beyond his songwriting; Piers James is a British rapper hailing not from an inner city, but rather Ipswich. An artist apart, both lyrically and sonically, he delivers rhymes that veer from well-trodden ground with realness and sensitivity. While many MCs are firmly entrenched in the business of braggadocio, Piers James carves his own lane a ninja sage among blusterers.

Bringing old-school vibes into the 21st century, the hotly-tipped London based rapper and producer has already garnered notable attention across the industry and airwaves. Drawing comparisons with everyone from Kayne West to Tyler The Creator and Dave, he has been lauded by Stella McCartney, Hypebeast, and Wonderland to the BBC, Clash Magazine, Pigeons & Planes and The Line Of Best Fit. He was part of the Divide Tour for Ed Sheeran's hometown show and early singles such as ‘My Universe’ and ‘Pon Dem’ caused a ruckus, while 2021 brought his "Dying Breed I & II" EPs little wonder GQ called him the triple-threat rising star blending sunny old-school hip-hop and the sound of London's streets.

Snapped up by seminal rap imprint Payday Records responsible for launching everyone from Jay-Z to Jeru The Damaja via Yasiin Bey fka Mos Def – Piers James is tipped to explore in the coming 12 months. Watch out for his new "Showbiz" EP in early 2023. 

 
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