RUFF ENDZ recently released the first single, "Be The One" from the album to rave reviews. The song world premiered exclusively on RollingOut.com. The catchy mid-tempo song was written and produced by David Chance and co-written by Dante Jordan. "The inspiration behind "Be The One" is based on our own experiences and the experiences of most people I know," mentions David. "When a man has finally found the one lady that he feels is his soulmate or his ride or die, he is willing to put it all on the line for her and will put her worries to rest." "We hope to help change the narrative with this song in our community to show that men need love and want to be in love too," shares Dante.
The group also released their second focus track, "Congratulations" from the upcoming "REBIRTH" album exclusively via ThisIsRnB.com. "We thought instead of making your typical break up song, we would write a song like “Congratulations” that shows how two people can successfully move on and be happy for each other." "Too many times we hear about the drama of break-ups but there are many people who are emotionally mature enough to be happy for their ex. It’s about everyone finding happiness in whatever path they choose in love," adds Dante.
"The inspiration behind this album was birthed out of our experiences, both personally and professionally. Musically the album embodies elements from the classic era of R&B which we thought were important to preserve but still be able to incorporate a 2021 perspective," mentions Ruff Endz. "We are excited about this project because it’s a true expression of how we really feel as men. We see life as a roller coaster of emotions and "REBIRTH" is a reflection of us riding the emotional ups & downs of life. Each song shares about an emotion that we have experienced and how we dealt with those situations," adds the group.
“Party Over Here” is a song that celebrates family, friends, and good times. “Sorry” is a song that apologizes to women for their past hurt and relationships. "We thought instead of making your typical break up song, we would write a song like “Congratulations” that shows how two people can successfully move on and be happy for each other," shares David. Too many times we hear about the drama of break ups but there are many people who are emotionally mature enough to be happy for their ex. It’s about everyone finding happiness in whatever path they choose in love. Overall, the tone of this album is positive, so it doesn’t matter where you are in your life there is something for you on this album that is sure to satisfy your R&B appetite.
RUFF ENDZ "Rebirth" Album: