Immerze Battles Demons for "Gucci Vandross" Visual | @DaRealImmerze

Ahead of the release of Immerze’s Before I Go EP, which is set to release Friday, August 5th, the Vancouver artist turns to director Frank Pan and Kane Kadir to release a visual for his April single, “Gucci Vandross.” The video follows Immerze through an internalized struggle that ultimately gets broken as he realizes a newfound freedom.

“The concept is basically being lost in your own thoughts – in your mind – and eventually finding yourself… the journey to you. So, the forest represents the mind. And the old version of me is running around lost. And eventually after pursuing my own self, I eventually come to find myself. And then – BAM! – when I open my eyes, and see that I freed me from me.” - Immerze