Bronx based MC Clap Cognac is one of the more seasoned acts on the indie scene. Working in the business for a good amount of time he has been able to soak up a lot of information, now applying it to the focus of himself as a solo artist. We sat down recently to talk about that and more. Check it out:
Jason Bourne: You are from Co Op
City correct which is often times considered its on island as it pertains to
being apart of the scene. Talk to us about the measures u have gone through to
stay connected to the indie market in the city ?
Clap Cognac : Sold mixtapes out of my car to be perfectly honest. That helped me d
eveloped a fanbase within Co-Op and the Northeast Bronx. I then took it to putting on at local
performances for the community because maintaining that connection was important. Within my resume, are countless mixtapes as well. Thanks to DJ's like Superstar Jay, FIYAA and
BedTyme 357 (Remy Ma DJ) I was able to build a relevant buzz. Right now I have this series I do
every February called Clap History Month where I drop an exclusive
track everyday in February.
Jason Bourne: You are from Section
5 that has always been a notorious place. Talk to us a bit about your
upbringing in section 5:
Clap Cognac: Section 5 is isolated by nature. We have our own
unique style. We definitely are considered the livest section in Co-Op. There are a few notables that have come out of Co-Op from Big Tiger, to Chi-Ali and Christopher
Williams. Growing up, the section was always known for a lot of different things. I was a kid coming outside seeing some crazy stuff. Dudes getting
chased with bottles down the street. Shootouts. Drugs. Dudes beating up police.
5 was crazy. Not to glorify it however, just painting the picture for you. But fortunately, it has calmed down, like the rest of NYC. Don't get me
wrong it still goes down but nothing like how it was in the 80's and 90's. I
grew up with my aunt, uncle, grandmother and 2 cousins. They were basically my
brothers and they taught me the ropes. Glad I grew up in sec 5 wouldn't want it
no other way.
Jason Bourne: What or whom were your
musical influences as a youngster ?
Clap Cognac: Kool G Rap, KRS-One, and NWA. Gangster rap was the greatest thing to me. You can hear their influences in my music, when it comes to the content and topics that I speak on. Also other influences were The Lox, Jay Z, Nas, and Pac as I got a little older.
Jason Bourne: Is it safe to say you
are a student of the entire Hip Hop culture ?
Clap Cognac: Of course. I listened to all
kinds of Hip Hop growing up. De LA Soul, A Tribe Called Quest, X Clan, Fugees
and more. You can ask me any question about Hip Hop and 90% of the time I can
answer without Google (laughs). But I love and respect the culture of Hip Hop. I
studied it. Today’s music is up for debate. This new sound is something I’m
learning to adapt to. The younger guys have become commercially successful with
very little skill (word play). Heavy bass beats are driving sales and rappers
tend to hide under tracks. I prefer an East Coast style where lyrics come first.
Where rappers have a Story To Tell Like my man B.I.G said.
Jason Bourne: What led to your
pursuit of a career as an MC ?
Clap Cognac : Well my cousins used to play music in the crib when I was younger. They would play me their music as well and have me play A&R kind of. I learned early what was or was not trash! I started putting my own bars together and I always thought that I wanted to be big. My favorite rappers made me want to be an MC. Hip-Hop is in my blood. My parents had soul, jazz
and caribbean influences. Mine was Hip Hop. I did mix in a twist of the other genres to find a unique sound. I
really thought about making a career out of it once I went to college and saw
the impact I could make with the ability to tell life experiences.
Jason Bourne: Talk about the role
that college life played in rounding out your craft and the opportunities
presented ?
Clap Cognac : College gave me the platform to deliver my message. I was also able
to perfect my lyricism. There are a lot of talented people on campuses. My rap
name before I went to college was Ladji-Cal (like logical and Ladji is my real
name) but when I got to Buffalo State I met my brother that also rapped and his
name was C.L.I.P (Certified Lyricist Invading Places ) that's how I got my name
C.L.A.P. ( Camouflage Ladjical Attacking Problems ). We were group out there doing talent shows and stuff. Our freshman year was crazy cause we were so deep and
we all flowed. We had dudes from all 5 boroughs, plus Rochester and Buffalo. We called ourselves MTS ( Millennium Team Status). It
sharpened my flow and made me a better performer. I also met Super Star Jay in
Buffalo State and he got my first single played on the radio out there.
Jason Bourne: How is your
relationship with Super Star Jay currently?
Clap Cognac: We have a mutually beneficial
relationship. Both business and friendship ties. Jay is my brother. Whenever i
need something Jay is rite there.
Jason Bourne: Talk about your
experience on 106 & park
Clap Cognac: Super Star Jay got me
the opportunity to do the Freestyle Friday. The first week I didn't know what
to expect and I was nervous but I still won. The 2nd week I was confident and
smashed my opponent. third week, the same. By the fourth week for some reason I forgot my
flow and I froze up like dude on 8 mile. (laughs). I hated myself for a long time
thinking I let Jay and my block down. I never gave up. I always continued
to do music. 106 and Park was a great opportunity for me and I got to meet
Free! What's up Free! Lol
Clap Cognac: I was an intern for
Interscope Records and G Unit Records at the same time after 106 and Park. I
met some great people at Interscope but they closed the NY office and kept
everything in LA. I went over to G Unit. I was doing promotions there around the time Mobb Deep And M.O.P got
there. On Mobb Deep's Blood Money project I was the product
manager. I learned a lot following them around to see how an established artist
really moves and promotes their body of work. Highlight of that time was when they performed
at Summer Jam and I got to go on stage with them. It felt magical.
Jason Bourne: What is Moguls in the
Making ?
Clap Cognac: I am Co-Founder of a music talent agency. Besides being an artist myself I scout and consult with other talent. Always looking for those who are willing to put in the work to make a
difference in the industry. Our business ventures include: production, publishing,
marketing and media. While interning at
interscope I met Gilat Weiman who was my manager at the time. We use to always
talk about old school rap until I told her one day that I rap myself. I gave her my music and
she has been on board ever since. She said she was gonna get me signed. We started
the company and we have an R&B singer Monique Baines who also was working for SRC records. So we all came up
together.
Jason Bourne: How have you matured
with each project ?
Figure Getter Clap: Better beat selection and delivery of concepts. As more things happen in our lives, we share. That's where I am at with my music. I've grown, wisened and my music reflects the evolution. Traveling the world has helped as well. I shot a video in Aruba . I
lived in Israel for 4 months, recording music. Each of my projects
shows growth in me as an artist.
Jason Bourne: Talk to us about your
current project Better Late Then Never.
Figure Getter Clap: Easily my best body of work. I took
my time on this one, and I feel that I got it right! Got the features/collabs right, production
right, mixing right. Got the paper work together now I’m just looking forward
to promoting this album.
Tags
#ClapCognac #FigureGetter #CoOpCity #MogulsIntheMaking #HipHop #Interview
HipHopOnDeck Interviews