Star-studded show to rebroadcast on CENTRIC-TV
The 11th annual McDonald's 365Black Awards will air on BET Sunday,
August 10 at 10 p.m. EDT. The program will salute outstanding
individuals who are committed to making positive contributions that
strengthen the African-American community.
OAK BROOK, Ill., Aug. 6, 2014 /-- McDonald's USA announced today it will televise its 11th Annual 365Black Awards
ceremony for the second consecutive year on national cable television
network Black Entertainment Television® (BET®). Hosted by national
television correspondent/actor Terrence 'J' Jenkins and leading actress Tika Sumpter, the program will air Sunday, August 10 at 10 p.m. EDT/9 p.m. CDT. Those who miss the first airing can catch it again Sunday, August 17 at 11 p.m. EDT/10 p.m. CDT on CENTRIC.
McDonald's 365Black Awards are given annually to salute outstanding
individuals who are committed to making positive contributions that
strengthen the African-American community. This year's honorees include:
civil rights activist the Rev. Al Sharpton; film producer Will Packer; music executive Kevin Liles; inspirational leader Iyanla Vanzant; former NFL athlete Dhani Jones; and McDonald's owner/operator Henry Coaxum. Additionally, artist Skyler Grey and entrepreneur Gabrielle Jordan Williams were recognized alongside this lineup with the first McDonald's 365Black Community Choice Youth Award.
"We are proud to again partner with BET Networks to broadcast McDonald's annual 365Black Awards," said Rob Jackson,
McDonald's U.S. marketing director. "McDonald's is committed to being
deeply rooted in the community every day, and we're pleased to salute
leaders who are dedicated to enriching our communities."
McDonald's
365Black Awards launched in 2003 as an extension of the company's
365Black platform, which celebrates the pride, heritage and achievements
of African-Americans year-round. Fans can follow @McDScene on Twitter for updates on the awards show and join the conversation using #365BlackAwards.
About McDonald'sMcDonald's
USA,
LLC, serves a variety of menu options made with quality ingredients to
more than 27 million customers every day. Nearly 90 percent of
McDonald's 14,000 U.S. restaurants are independently owned and operated
by businessmen and women. Customers can now log online for free at
approximately 11,500 participating Wi-Fi enabled McDonald's U.S.
restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds. To learn more about the 365Black initiative, visit www.365Black.com.
About BET Networks:
BET Networks, a subsidiary of
Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of
quality entertainment, music, news and public affairs television
programming for the African-American audience. The primary BET channel
reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET operates in the United Kingdom and oversees the extension of BET network programming for global distribution.
The following trademarks used herein are owned by McDonald's
Corporation and its affiliates: 365Black, and McDonald's. ©2014
McDonald's
SOURCE McDonald's USA
