Chicago-based recording artist Drew The Kiiid has just dropped his latest single, "club steam.", accompanied by its official visual release today. This track marks the second installment from Drew’s forthcoming project, "synthetiiic.", slated for release later this summer, staying true to his signature theme of "modern nostalgia".
The visual treatment for "club steam". beautifully captures the wistful nostalgia of lazy summer days spent outdoors. The video features Drew vibing with friends, enhanced by the hazy effect of a steam-smeared fish-eye camera lens. A standout moment pays homage to Tom Cruise in "Risky Business", as Drew smoothly glides across the floor, adding another layer of nostalgic reference. Throughout the video, screenshots of text messages blend seamlessly with Drew's laidback rap style, showcasing his luxurious yet effortless lifestyle.
Back in April, Drew dropped the official video for "this ain't no dance song", which also embraces a nostalgic vibe with the aesthetic of a film camcorder. Featuring women dancing against the backdrop of the iconic Chicago skyline, this video provides a glimpse into Drew’s vibrant life. His electric rap style resonates throughout, blending past and present influences as it propels towards the future.
Drew The Kiiid consistently explores the theme of "modern nostalgia" in his work, melding the digital aesthetics of the 1980s, the raw minimalism of the 1990s, and the vibrant energy of the 2000s. This unique blend gives listeners a taste of what’s to come on his upcoming project, "synthetiiic".
"club steam."
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source: Ashford Media Group