Grammy nominated & rising global Amapiano Pop/R&B sensation Tyla releases her newest music video, "Truth Or Dare". Tyla stars in the video, which is directed by famed director NABIL, known for his work with Kendrick Lamar, Kanye West and Frank Ocean. The standout single from Tyla has already accumulated over 136 million views on Tik Tok.
Watch the Official Video for "Truth or Dare" Below:
Though Tyla proudly infuses a pop ambiance into her music, the aspect of storytelling is prevalent in her visual work. Much like the video for "Water", Tyla’s 2023 mega-hit, NABIL’s "Truth Or Dare" feature, despite its high-spirited nature, carries a distinct plot to accompany the song’s effervescence. Tyla, clearly perturbed by a romantic prospect’s lackadaisical pursuit, flips the script, and decides to put her potential love interest’s will to the test. Seconds later, as Tyla croons effortlessly, she finds herself the subject of a high-speed chase that results in a fateful meeting with her pursuer only to slickly relieve him of his car keys and speed off with the upper hand. Again.
Following the announcement of her upcoming self-titled Tyla in December, the South Africa native made history on the Billboard charts, becoming the highest-charting female soloist in African history when “Water” ascended to its #7 peak on the Billboard Hot 100. The song would go on to be certified platinum by the RIAA, Tyla’s first plaque and an indication that unequivocal stardom is on her horizon.
This Sunday, Tyla is up for her first GRAMMY Award thanks to "Water", in the "Best Afrobeat Song" category. "As soon as I heard "Water", I said, "It’s over. We have the song", she told Rolling Stone last year, as the track dominated radio and social airwaves alike.
This year, Tyla will release her proper debut album, which is set to be one of 2024’s most highly-coveted releases. If "Water" and "Truth Or Dare" are any indication, she’s beyond ready.
Pre-Order Her Self-Titled Debut Album Tyla HERE
Stay Connected with Tyla
Instagram: @tyla
Tiktok: @tylathecurator
Twitter: @tylathecurator
Facebook: @Tylasings