Continuing to turn heads with critical praise and millions of streams, acclaimed Los Angeles singer, songwriter, and artist India Shawn unveils a new single and music video entitled }Don’t Play With My Heart". Get it HERE via Epic Records.
Watch the music video below:
The track rides a simmering beat as her powerful delivery takes the spotlight. She flexes her impressive vocal range, reaching heavenly heights on the climactic chorus. In the accompanying visual directed by David Camerena, she plays an old vinyl and falls into a shimmering disco soul dream. Throughout the clip, she delivers a show-stopping performance and rocks various Studio 54-ready high fashion looks, nodding to the spirit and style of the seventies’ foremost icons with her own attitude.
Regarding the visual, India said, “"The ‘Don’t Play With My Heart’ video pays homage to the original and iconic queens of soul, like Donna Summer and Diana Ross. My intention is to serve a fresh and nostalgic take on their legacies. The visual directed by David Camerena expresses my interpretation of the unique, feminine style and their ultimate creative power."
India’s most recent single "Too Sweet” [feat. Unknown Mortal Orchestra] has amassed nearly 5 million total streams to date. Inciting praise, Cool Hunting hailed it as "a divine love song,” and Atwood Magazine described it as “an inspiringly buoyant and sunny bit of smoldering R&B tinged with alternative influences that help make it a standout of Shawn’s blossoming career". Not to mention, it also picked up features from the likes of Snobette and Soul Bounce. “Too Sweet” served as the follow-up to 2020’s “Movin’ On” [feat. Anderson .Paak]. The track has already generated 2.2 million Spotify streams and went Top 20 on Urban AC Radio. In addition to plugs from BET and more, HYPEBEAST exclaimed, "The song is imbued with a vibrant, summertime R&B groove, driven by crisp drums and plenty of vocal harmonies.” Meanwhile, Consequence of Sound christened her “one of the smoothest voices in Los Angeles".
Get ready for India Shawn’s next artistic evolution and musical revolution soon.
Last year, “NOT TOO DEEP” [feat. 6lack] racked up 2.9 million Spotify streams, while the music video clocked 664K-plus YouTube views. Receiving critical praise, UPROXX placed it among “All The Best New R&B From This Week That You Need To Hear,” and Rated R&B exclaimed, “She is more than ready and capable of telling the world what she has to say.” Nylon featured the song on "Soundcheck: The 10 Best Music Releases of the Week” and described it as “a cut for those crucial incense-lighting hours."
ABOUT INDIA SHAWN
Los Angeles songstress India Shawn champions self-love and divine femininity within her soulfully sultry, psychedelia-infused R&B. Breaking into the business during 2010, she penned songs for everyone from Chris Brown and Diddy-Dirty Money to El Debarge, Keri Hilson, and Monica as part of the writing collective Full Circle. Following her 2012 debut Origin, she made waves and turned heads as an artist with “I’m Alive”—which Solange Knowles touted on the 2013 Saint Heron compilation. Opening for Raury and Ryan Leslie, she lent her voice to Ludacris’s chart-topping Ludaversal and served up the Outer Limits EP during 2015. Along the way, she garnered praise from tastemakers, including HYPEBEAST, Billboard, Okayplayer, Essence, Noisey, Uproxx and more. In 2019, Kanye West sought her out to perform as part of the historic Sunday Service at Coachella 2019 and Anderson .Paak also invited her on the road to finish up the year as she began recording her next chapter. In 2020 after touring with The Free Nationals and appearing on NPR’s highly revered Tiny Desk, India reintroduced herself to the world with her new chapter of music with a stream of steady releases including her latest releases “Cali Love”, “Not Too Deep” featuring 6lack and “Movin’ On” featuring Anderson .Paak, the latter which has already garnered over 1 million worldwide streams.