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RUN DMC New Release Announcement


LEGENDARY HIP-HOP ICONS RUN DMC TEAM UP WITH 12on12 TO RELEASE LIMITED EDITION VINYL​ IN TRIBUTE TO JAM MASTER JAY DECEMBER 8TH 2020
 
 


RUN DMC COLLABORATE WITH ARTIST REENA TOLENTINO 
FOR UNIQUE ARTWORK & REWORK OF CLASSIC RUN DMC LOGO
 

Following their acclaimed project with Travis Scott and fashion house Saint Laurent, 12on12 announce their latest collaboration with cultural icons and hip-hop legends RUN DMC.

The pioneering New York group have curated an exclusive limited edition 12" vinyl only compilation with bespoke artwork by rising LA artist Reena Tolentino, aka 'RT'.The 12on12 deluxe, double disc package is limited to 500 hand-numbered editions and embodies the story of RUN-DMC's legacy within the handpicked iconic track-listing, featuring songs that inspired, affected and changed the ground-breaking group’s music.

The first release in celebration of the 35th anniversary of seminal 1986 album Raising Hell, RUN DMC pay tribute to their late bandmate Jam Master Jay and dedicate this project in his honour.


The release offers a fascinating insight into RUN DMC, one of the most influential groups of all time. Alongside tracks by early rap trailblazers The Sugarhill Gang and Afrika Bambaataa, the group have also highlighted songs that helped form the sonic foundations of the nascent hip hop sound as it emerged and evolved in New York in the early 1980s, including the breaks-goldmine of MFSB’s Love Is The Message and Kraftwerk’s game-changing Trans-Europe Express, a song rarely licensed for any compilation.

The unique work of art for the record has been designed by one of the most exciting names on the LA art scene, Reena Tolentino. A visual artist and actor, RT’s work rose to prominence after her acclaimed mural of late basketball icon Kobe Bryant. In addition to providing artwork and portraits of RUN DMC for the project she has also reinterpreted one of the most iconic hip-hop logo's of all time with a rework of the classic RUN DMC logo.


The release continues to cement 12on12’s reputation for unique ‘vinylworks’ and bespoke collectors’ editions that live at the intersection of music, art and pop culture, providing a unique canvas for cultural icons to curate the soundtracks to their lives. With global trends growing around nostalgia and legacy artists dominating consumption both within rising vinyl sales and across streaming platforms, 12on12 continue to prove themselves an exciting creative brand capturing an incresingly powerful part of the zeitgeist.

12on12 RUN DMC limited edition vinyl will be released on the 8th December by 12on12.

 
 


TRACKLISTING 


Side A

Superrappin’ by Grandmaster Flash & The Furious Five

Seven Minutes of Funk by The Whole Darn Family

 

Side B

Planet Rock by Afrika Bambaataa & Soul Sonic Force

Trans Europe Express by Kraftwerk

Walk This Way by Aerosmith

Rock Box by RUN DMC

 

Side C

Apache (Jump On It) by The Sugarhill Gang

Brand Nubian by Brand Nubian

Good Times by Chic

 
 

Side D

Love Is the Message by MFSB

The Look Of Love by Kenny G

You Bring Me Joy by Anita Baker




ABOUT RUN DMC​​

INNOVATORS. ORIGINATORS. RUN DMC’s influence on the music of the new millennium goes every bit as deep as that of Elvis Presley or The Beatles. With a career that has spanned over 30 years and 30 million record sales, the trio set the stage not only for themselves, but for an industry, for a generation and for generations to come.

 

Joseph “DJ Run” Simmons, Darryl “DMC” McDaniels, and the late great Jason “Jam Master Jay” Mizell roared out of Hollis, Queens with 1983’s “It’s Like That”/”Sucker MCs”, transforming R&B party funk with a new combination of sparse beats and hard production textures. Within a year, they took another giant step by combining rock guitar with hip-hop in the single “Rock Box.”

The huge popularity of RUN DMC produced rap’s first gold album (RUN-DMC, 1984) and its first platinum album (King of Rock, 1985). RUN DMC’s 1986 album ”Raising Hell” caused an even greater cross-cultural explosion with their hard-core hip-hop classic “My Adidas” and collaboration with Aerosmith on “Walk This Way” - a track that redefined genre boundaries and put rap in the Billboard Pop Top 10 for the first time ever.

RUN DMC have always been trailblazers, the first rappers to appear on MTV, American Bandstand, Saturday Night Live and the cover of Rolling Stone magazine. They were the first rap act nominated for a Grammy Award (Best R&B Vocal Performance by a Group, 1986 for Raising Hell). Tragedy struck the group when Jam Master Jay was murdered in his recording studio on October 30, 2002. Shocked and saddened by the loss of their band mate Run and DMC went their separate ways. As they told the media, “We lost our drummer, we’re not RUN DMC without Jay.”

In 2009 RUN DMC were inducted into the Rock n Roll Hall of Fame and in 2011 Rolling Stone named them one of the 50 Greatest Artists of All Time. Rev Run and DMC started performing together again at select shows to help bring attention and funding to the Jam Master Jay Foundation, continuing to inspire new generations of fans with the same verve they showed over three decades

 

ABOUT 12on12

12on12 is a music brand living at the intersection of Music, Fashion, Sport, Art, Visual Media and Pop Culture. Drawing on decades of experience in product ideation and creative execution, 12on12 invites notable figures in culture to select 12 songs that have had an influence on their life and collaborate with sought-after brands and visual artists to produce limited edition vinyl. Successful collaborations include creating records with burlesque superstar Dita Von Teese; Travis Scott x Saint Laurent and with Complex featuring artwork by Takashi Murakami.

www.12on12.com 

 

ABOUT RT

 Reena Tolentino AKA “RT” is an American-Filipino Artist based out of Los Angeles. RT’s signature “stencil” style is hand painted in layers. Her vibrant and colorful palette explores narratives that include the symbolic and the reflective, while employing the duality between the negative and positive dynamism that brings life into each piece of work; each subject matter having a historical and contemporary cultural relevance. Learn more @reenatolentino.

 

 

For more information on 12on12 visit:

TWITTER @12on12vinyl​

INSTAGRAM @12on12vinyl 

FACEBOOK @12on12vinyl

YOUTUBE - @12on12vinyl

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