Lute - "Life" Video

LUTE DETAILS DEEPLY PERSONAL

UPS AND DOWNS OF “LIFE” IN NEW VIDEO

Dedicated To Loved Ones Lost

“Sometimes life gets crazy. Sometimes I don’t know up from down.” For his latest single “Life,” Lute (Dreamville/Interscope Records) gifts his fans on his birthday. It’s a day of reflection as well as celebration as he faces the pressures from those around him including his daughter and mother, the rap game, and most importantly, himself. The string accompaniment on the production from Dom? and Lute provides a perfect backdrop for the introspective lyrics and harmonies from Tiera Beverly on the hook. While addressing his messages of self-growth and perseverance to his daughter, Lute is also talking to himself to embrace the good with the bad and make sure he practices what he preaches. The video, directed by Alexander Hall for Haus Elephi, features three generations of his family as well as the recent headlines regarding the protests in the streets and Covid-19. He also dedicates the song and video to those killed on June 21, 2020 on Beatties Ford Road in North Carolina as well as his cousin Marcus Okoye Withers.

Lute has been busy releasing his episodic Gold Mouf Chronicles this year. It features his latest single “GED (Gettin Every Dolla)” as its opening theme. The single, which debuted in early 2020 following a cryptic social media campaign, has become a fan favorite. The Neal Farmer-directed video, has now amassed over 1.8 MM views on YouTube. Following its release, Lute stunned fans with a halftime performance during the Hornets vs. Rockets showdown at the Spectrum Center in Charlotte, North Carolina. In 2019, the Charlotte rapper teamed up with label head J. Cole, and hip hop phenom DaBaby for the track, “Under the Sun,” which was featured on the Grammy-nominated RIAA certified Platinum Dreamville album Revenge of the Dreamers III. Fans can catch the latest episodes of Gold Mouf Chronicles by visiting www.gettineverydolla.com.

Lute’s “Life” eSingle

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