TRINIDAD JAMES RETURNS WITH NEW SINGLE
& MUSIC VIDEO "UGLY"
Just in time for Halloween, multi-platinum Trinidad-born and Atlanta-based rapper, artist, and entrepreneur Trinidad James scares up a wild new single and music video entitled “UGLY” via Gold Gang Records / Beach Wave Sounds and ADA Worldwide.
Once again, he delivers a big screen-worthy visual to accompany this buoyant, bold, and big track. Unpredictable production and eerie keys grind up against off-kilter cadences just before he carries an undeniably catchy chant, “I get a look in the mirror, I’m feeling ugly again.”
In the black-and-white music video directed by Mike Marasco, Trinidad nods to iconic horror traditions with his own twist. It jumps from him haunting a woman in the delivery room to his manicure behind bars. He breaks a mirror with a deformed Frankenstein-style face before all hell breaks loose in jail and it continues to get even crazier.
About the song, Trinidad said, “‘U Gotta Love Ya$elF’ is an acronym of my truth. I’ve been through a lot. An ‘UGLY’ path indeed, but when I look back, the things I got clowned for are the things that made me successful. I don't ever want to be ashamed of that again. Sonically, ‘UGLY’ is one of the hardest beats coming out of 2019. I bet the house on that.”
It arrives hot on the heels of his single “Playli$t,” which premiered on Complex who wrote, “The Youngfyre-produced song itself, titled ‘Playli$t,’ sees James opening up about his experience.”
“UGLY” never sounded so beautiful. “Playli$t” and “UGLY” will be featured on Trinidad’s highly anticipated upcoming album out in 2020.
ABOUT TRINIDAD JAMES:
Multiplatinum Trinidad-born and Atlanta-based artist Trinidad James makes his presence known in music and beyond. He stands out as a songwriter whose discography includes music for the likes of Will Smith and Bad Bunny, as a co-host of Complex X Sole Collector’s Full Size Run, and as an entrepreneur with his own Gold Gang Records.
In 2012, Trinidad exploded onto the scene with Don’t Be S.A.F.E. Amidst a heated major label bidding war, he signed to Def Jam and re-released Don’t Be S.A.F.E. as one of the year’s most-anticipated projects. Its lead single “All Gold Everything” transformed into a phenomenon, earned a platinum plaque, and provided the basis for the hook of Mark Ronson’s GRAMMY Award-winning diamond-certified “Uptown Funk” [feat. Bruno Mars], i.e. the iconic “Don’t believe me, just watch.” Bruno Mars even personally called him about the usage. He maintained a prolific pace in its aftermath. He appeared on the double-platinum remix of A$AP Ferg’s “Work” alongside A$AP Rocky, French Montana, and ScHoolboy Q. He dropped 10Pc. Mild a year later followed by No One Is Safe [2016], The Wake Up 2 [2017], Father Figga [2017], and Daddy Issues [2018], teaming up with everyone from Travis Scott and Young Thug to Gucci Mane and Lil Dicky. Amassing nearly 200 million streams on his catalog by 2019, he remains a sought-after collaborator with August Alsina enlisting him for the double-platinum “I Love This Shit” and Jaden tapping him for “Mission” in 2019. Not to mention, he has appeared in extensive features by Rolling Stone, Forbes, Revolt, and more. Everything sets the stage for his next release.
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