CELEBRITY JEWELERS RELEASE NEW SPONGEBOB SQUAREPANTS
JEWELRY COLLECTION
The Licensed SpongeBob SquarePants and Patrick Star Pieces
Designed by King Ice Were Released to the Public on Thursday, August 2nd
King Ice, the infamous streetwear lifestyle brand based out of Los Angeles, CA, recently acquired licensing rights from Nickelodeon to design an exclusive four piece SpongeBob SquarePants summer collection. This new Nickelodeon and King Icecollaborative collection launchedThursday, August 2nd worldwide. The four piece commemorative collection includes one Patrick Star pendant available in three different color ways (14k gold, 14k white gold and 14k rose gold) and one limited editionSpongeBob SquarePantspendant which is available in 14k Gold and includes one CZ stone.
With fans of the iconic animated series in mind,KingIce co-founder, Cuong Diep, worked tirelessly to perfect the intricate details on each design of the life-like character inspired pieces.
“We made sure every aspect of the design reflected these iconic characters accurately, from the facial expressions, specific details on all sides to the relative proportions of the body and limbs.” - Cuong Diep, co-founder ofKing Ice
When asked about the connection between SpongeBob and Hip-Hop, King Ice co-founder, Derek Belay said, “We recognized the relevance of Spongebob in Hip-Hop culture and how that intersects
with fashion. Jewelry is the perfect medium for this cultural expression.”
Hip-Hop is the means in which emcees and rappers express themselves. Since Hip-Hop was birthed in the Bronx in the late 70s, Hip-Hop figures have always been on the scene with bright chains and extravagant jewelry. Rappers and emcees have always set trends through their fashion choices, lyrical content, beats and culture.
The evolution ofSpongeBobSquarepants has also seen the characters become well known figures within Hip-Hop. The characters have been mentioned in songs by rappers Lil Kim, Wu-Tang, Young Jeezy, Big Boi, Remy Ma, Royce Da 5’9, Paul Wall, Bun B andSpongeBob was mentioned in the Rej3cts infamous song “Cat Daddy” where rapper Bounce dropped the hook: “Call meSpongeBob
/ stackin Krabby Patties / Bitch I go to work / Do my Cat Daddy.”
SpongeBob SquarePants, the brand, slowly started taking over both rap and the internet world respectively by way of memes, Vines, Twitter and SoundCloud in the early 2000s and has shown the iconic brand will continue to maintain cultural relevance as the torch is passed from one
generation of rappers to the next.
ABOUT KING ICE
King Ice is a popular streetwear lifestyle brand based in LA. The brand offers original designed jewelry and accessories featuring street-inspired themes. King Ice has worked with celebrities, like Chief Keef, Snoop Dogg, The Game, Chris Brown, Katy Perry; television shows like ESPN and X-Factor; and retailers like Zumiez, DrJays and Jimmy Jazz. Look for new releases by following King Ice on Instagram, Facebook and Twitter.
KING ICE ON SOCIAL MEDIA:
Facebook.com/
Twitter: @officialkingice
Instagram: @kingice
www.kingice.com