Grade A Productions/ Interscope Records recording artist Juice WRLD joins Apple Music’s Up Next program after a record-breaking run as one of the fastest rising new artists on the platform
In what feels like a “Lucid Dream,” Chicago rapper Jarad Higgins aka Juice WRLD has become one of Apple Music’s Top 10 global streaming artists in less than two months. The 19-year-old, genre-fluent rapper debuted “Lean Wit Me” as a World Record on Beats 1 with Zane Lowe on May 22, and the track quickly became a part of the Breaking Hip-Hop, New Fire and New Chicago Apple Music playlists. Juice WRLD has since exploded onto the streaming scene, climbing to the #6 spot on Apple Music’s worldwide Top Albums chart with the Goodbye & Good Riddance mixtape, released May 23on Grade A Productions/ Interscope Records, and surpassing music mainstays like Post Malone and Cardi B in the span of just a few weeks. Today he officially joins Apple Music’s Up Next class of emerging, global and GRAMMY-nominated artists.
On Monday July 2nd, Apple Music will host a Juice WRLD fan event in Chicago that will include a performance and exclusive first look at the rapper's Up Next film. The film debuts exclusively on the platform on July 3rd and follows the artist back to his Chicago roots for an intimate look at his early musical influences. For information on the Apple Music event and ticketing, fans can go tohttp://applemusicjuicewrld.com
Sneak peek behind the scenes during the filming of Juice WRLD's short film coming to Apple Music onJuly 3rd. Watch the trailer here below:
About Juice WRLD
Growing up in the Chicago suburbs, Jarad Higgins' freestyle rapping echoed through the school hallways. As a teenager, he began recording as Juice WRLD (a nod to the 1992 film starring Tupac) and set his eyes on stardom. “My biggest fear is not getting to the point I want to,” he says, “but that’s also my biggest strength.” His distinctive take on emo-rap—Auto-Tuned vocals, hints of pop-punk, and beats inspired by Chief Keef and Chicago drill—shines on breakthrough singles “Lucid Dreams” and “All Girls Are the Same." His debut studio mixtape, Goodbye & Good Riddance, delivers woeful lullabies that read like diary entries drawn around heartbreak.
About Apple Music's Up Next Program
Up Next is Apple Music’s monthly program geared towards identifying, showcasing and elevating rising star talent. Each month, Apple Music’s editorial team selects one artist to promote, utilizing the full force of the platform to raise awareness of the artist to its growing global audience of music fans. The program includes a short, documentary film introducing the artist, an interview with one of our Beats 1 anchors and more. As the newest member of Apple Music's Up Next roster, Juice WRLD joins some of today’s most exciting and promising artists. To learn more, go to apple.co/juiceWRLDupnext
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