Lively is reinventing the rules of rap with new single release
Lively
is a rapper who has entered the hip hop arena in the most proficient
way being able to collaborate with some big names in the industry at
this point of his career.
Taking
his father’s second cancer diagnosis in 2012 as a wake-up call the
rapper has decided to truly devote himself to his music which has paid
off only very shortly afterwards. A trip to the US last year gave him
the opportunity to record with one of the most influential hip hop
producers of the past 20 years, Scott Storch who is widely known for
having produced hit records for Beyonce, 50 Cent, Eminem, Busta Rhymes,
Rick Ross, Chris Brown and Tyga amongst others. Next to Storch the
rapper has worked with UK rapper Smiler TPM as well as MAC and G-Man of
So Solid Crew and also Bizarre from the Detroit based rap group D-12.
His first single release ‘Bad Influence’, is a solid proof for his
quickly acquired professionalism.
The
song is a testament to his way of life, affirming that he’s “moving in
the fast lane, no slow ride.” No matter if people believe he’s a “bad
influence on them”, Lively is bursting with determination and energy and
there’s no going back.
Having
built a foundation consisting of musical talent, dedication and hard
work Lively has managed to get his first EP release in April 2015 into
the best selling rap/ hip hop pre-orders on itunes without the help of
any labels or major promotion.
His
musical influences vary across the hip hop sphere as well as any other
genres he comes across. Lively isn’t interested in copying other
artists, he takes his inspiration mainly from everyday life experiences
and his own imagination. The rapper, who has both Scottish and Indian
roots, has shown perseverance in the ambition to mature his sound and an
eagerness to learn from past mistakes. He took part in a rap battle at
JumpOff TV where he, in his own words, “failed epically” and got beaten
by another contestant, who got into the season’s finals. But Lively
decided to use his defeat in a positive way, cleaned up his act and is
now back stronger than before: “The
loss made me go back to the drawing board quite literally - new style,
new sound, better punch lines.” With an attitude like this there’s no
doubt Lively will be here to stay for some time to come.
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Social Media
Facebook.com/LIVELY.rg
Twitter: @_livelymusic