Said to be one of the hottest breakthrough artists this year out of Jamaica, Jahmiel is staying focus on delivering hits and good quality music. With his recent success around his single 'Gain the World', Jahmiel has received international attention for his flow, clarity and ability to connect with music lovers lyrically. His new single 'True Colours' is gaining momentum locally and abroad and does not stop short of becoming another hit for Jahmiel. Therefore, what better time to shoot a video than right now.
Produced by Konsequence Muzik, True Colours highlights Jahmiel's lyrical ability and artistry, which his fans grew to love over the past years. Inspired by his own experience of doing good for people and in return receiving the opposite from that same individual he was there for, seems to be an experience many can relate to. For Konsequence Muzik it was important to capture the potent message, which resonate throughout the single, therefore he reached out to one of Jamaicas top directors, Xtremearts. Xtremearts known for their creative way of visually bringing to life ones words and thoughts, along with their great quality videos, was prepared to capture the distinct message of 'True Colours'.
The video captures the moment when one realize the person who they thought were their friends turn their backs on then in times of need. Visually colorful, the director also made sure to capture the emotional feeling one experience during this life changing moment. This feeling was captured through choreographed dancing and identifiable colored effects, which will allow the viewers to connect immediately. Besides the creative aspect of the video there were also the dancehall, street vibe aspect of the video, which highlighted Jahmiel being surrounded by some of his team members, Boyze, Mario and Stealth Machine. There is also a cameo appearance from billboard chart topic artist Gyptian as well.
source: Destine Media