Harlem-based
rapper/producer/director and Krushed Grapes Lifestyle owner Cab
Cabernet presents the self-directed music video for “The Lifestyle”, the
self-produced single featuring
Von Qwest and Noni Kai. “The Lifestyle” is the first single from Krushed Grapes: Harlem Vintage,
Cab’s
forthcoming album featuring guest appearances from VonQwest, Noni Kai,
Kat Starr Johnson and Priciliya Marie as well as production from Roddy
Rod, RTNC (the producer behind Your Old Droog’s album, J. Bless, Declat,
Tigga-Bounce, Frank Lotz and White Indian.
Formerly known as Hanif-Jamiyl of New England group Maspyke (of whom
Roddy Rod is also a member, Cabernet performed alongside Mos Def, Q-Tip,
Slick Rick and EPMD, co-founded Bukarance Records, and ghostwrote for
numerous artists before reinventing himself
in 2006, founding a private all-male escort service catering only to
female clients and opening a cigar lounge. In 2009 he released the album Krushed
Grapes (listen on Soundcloud)
and the following year he
unveiled Krushed Grapes Footwear, a line of luxury, handmade sneakers.
KG Lifestyle also produceds handmade leather accessories including wine
carriers, cigar cases, briefcases, wallets and hats, sold and customized
at the customer’s request. The video was
shot in several landmark Harlem locations including the Cotton Club and
Jackie Robinson Park. Cab describes “The Lifestyle” as “the story of
Cab Cabernet and friends. Circa ’41, Harlem USA. Style, class,
refinement, and quality of life was the standard. Krushed
Grapes was the lifestyle.”
What inspired you to write “Le Connoisseur”?
Cab Cabernet is a lifestyle connoisseur. His areas of expertise are: music, wine, fashion design, cigars, consulting, and more. The song is testament to the legend of Cab Cabernet and the Krushed Grapes Lifestyle brand.
As we move through the 21st century, do you think the role of fashion in hiphop is increasing or decreasing? Why?
Fashion has always and will always play a huge part in the culture of Hip-Hop since day one. Today's fashion, like most things today, is disposable as opposed to classic. In other words, the styles of today will die along with the disposable music and artist of the day. Never to be seen again. I hope.
How did you hook up with De’Clat in South Korea for “Le Connoisseur”’s production?
He contacted me via email. He’s a fan of my label Bukarance Records and our music. This track spoke to me and I just dove in. It reminds me of vintage New York Rap music. Soulful, funky, luxuriously hardcore.
What’s the hiphop market like for luxury handmade accessories?
My footwear and accessories lines are handmade, sometimes custom-made original pieces for a particular clientele. Most people who spend $1,500 on a pair of handmade kicks don’t usually wear them. They just keep them in the box for bragging rights or collector's items. My customer base varies from collectors, artists, business people, celebrities, etc.
How do you think being from New England influenced your rap style?
New England is on the East coast, so I was influenced by NYC rap mostly growing up. I also had fam in NYC, so I could get that flavor in a quick three-hour drive. Every summer of my early teenage years was spent in Harlem. So the slow life of NE mixed with influence of the fast life of NYC created my approach to writing and rhyming.
What inspired you to write “Le Connoisseur”?
Cab Cabernet is a lifestyle connoisseur. His areas of expertise are: music, wine, fashion design, cigars, consulting, and more. The song is testament to the legend of Cab Cabernet and the Krushed Grapes Lifestyle brand.
As we move through the 21st century, do you think the role of fashion in hiphop is increasing or decreasing? Why?
Fashion has always and will always play a huge part in the culture of Hip-Hop since day one. Today's fashion, like most things today, is disposable as opposed to classic. In other words, the styles of today will die along with the disposable music and artist of the day. Never to be seen again. I hope.
How did you hook up with De’Clat in South Korea for “Le Connoisseur”’s production?
He contacted me via email. He’s a fan of my label Bukarance Records and our music. This track spoke to me and I just dove in. It reminds me of vintage New York Rap music. Soulful, funky, luxuriously hardcore.
What’s the hiphop market like for luxury handmade accessories?
My footwear and accessories lines are handmade, sometimes custom-made original pieces for a particular clientele. Most people who spend $1,500 on a pair of handmade kicks don’t usually wear them. They just keep them in the box for bragging rights or collector's items. My customer base varies from collectors, artists, business people, celebrities, etc.
How do you think being from New England influenced your rap style?
New England is on the East coast, so I was influenced by NYC rap mostly growing up. I also had fam in NYC, so I could get that flavor in a quick three-hour drive. Every summer of my early teenage years was spent in Harlem. So the slow life of NE mixed with influence of the fast life of NYC created my approach to writing and rhyming.