HipHopOnDeck Interviews Ariano | @Arianomusic

HipHopOnDeck Interviews Ariano / www.hiphopondeck.com
Southern California rapper Ariano presents the Wackoe-directed music video for “Ride On”, his new collaboration with Portland, Oregon producer Jade River which will appear on Ink In My Eyes, their forthcoming joint EP on southern California-based label Just-Us. Ariano has collaborated with Snoop Dogg (listen to “High Off The Fame”), Crooked I (listen to “High Off The Fame”), Murs and KRS-One, and has several full-length releases under his belt including 2007’s Music2breakup2 and his EP Sad Songs Make Me Happy. Ariano describes “Ride On” as “a response to the pressure I was feeling in the so-called music industry to stay current and relevant. I feel like we are in the era of trying to fit in. I felt like if I was going to do a so-called trap project I wasn’t going to speak about Molly or turning up. I was going to speak about standing up for what you believe in and not chasing dumbed-down content.” Ink In My Eyesdrops March.


How do you feel the new school of Cali rappers compares to the old school?

I feel as of recent thereof are a lot of new and up-and-coming rappers that are really doing a good job at showing balance and focusing on the musical craft. I think there are major differences as far as the approach because of the emergence of the social media and Internet. I think the older rappers could learn from the younger artists with their social networking and I feel like the younger artists could learn a lot about work ethic from the older generation.


Which school do you place yourself in and why?

I feel like I put myself in both old-school and new school. I am old enough to where my music came out in the physical era. But I also was on the cusp of the Internet emergence of music. 



How did you connect with Jade River?

I connected with Jade River on the Internet. More importantly we have a mutual friend named Deeskee that has mastered most of my music over the past 12 years and has been a pivotal person in the underground California hip-hop scene.


You have an EP called Sad Songs Make Me Happy. Can you explain the meaning behind that?

Sad Songs Make Me Happy is a reflection of my perspective of feeling that a lot of my inspiration and motivation comes from a sad place. Putting it into music and getting it out to the world can turn pain into sunshine. I don't think 20 years from now people will be attaching memories to their life with dance music as much as they do with good sad songs. 


Where do you see your career in ten years?

I see myself still making in performing music in ten years. I can also say that I will be focusing more on songwriting and production and helping other artists get their music out to the world. I have been getting into photography and videography and see myself creating visuals for the music and hopefully film.



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