Rapper FREEWAY & Partners Launch BEST BEARD CREAM LLC To Freshen Men's Faces and Leave a Lasting Legacy.

Building A Brand With What Grows Naturally:

Rapper FREEWAY and Partners Launch BEST BEARDS LLC

To Freshen Men's Faces and Leave a Lasting Legacy

[Philadelphia, PA] Millions of men the world over have beards, but many have just recently latched onto the trend due to Pop culture or religious conversions, without the proper knowledge on how to care for their prized facial hair.

Enter rapper Leslie "Freeway" Pridgen, whose epic beard has long been envied within the Hip-Hop and Muslim communities he represents. For Freeway, a product that helps men keep their beards in top condition was a natural fit, and a daily need for him, too. After being approached by another company, he passed on the offer and decided to create and launch his own product called BEST BEARD CREAM with two of his existing business partners, Jason "J Money" Hertzog and Gary "GP" Parker.

"I'm not only a client, I'm the President!" laughs Freeway about his new role as the face and co-owner of BEST BEARD CREAM. "I feel it's important to extend my brand beyond music. Being as though I'm the best beard in Hip-Hop, one of the original beards of Hip-Hop, I feel it's important for me to create a product. What really happened was my beard was damaged and messed up, and I was looking for a product to bring my beard back to healthy...naturally healthy like it was in the beginning.

"Cleanliness is next to Godliness," Freeway emphasizes. "It's important to be clean; it's important to be fresh. If you're gonna have a beard, you have to keep it fresh, keep it smelling good, keep it moisturized - and that's what we do at BEST BEARD CREAM."

This past Saturday, it was business as usual for the owners of BEST BEARD CREAM, who traveled with barber-to-the-stars Andre "Chink Da Barber" Scott to the 2014 Pittsburgh Barber Stylist Expo. The gathering of master barbers and product vendors offered another chance to showcase BEST BEARD CREAM, with plans to expand Chink's role in promoting the product among his wide network of industry professionals and celebrity clients. The exposure is bringing on new VIP fans, such as Snoop Dogg, Rick Ross, Sway Calloway, members of his State Property, other celebrity barbers, and many more.

To date, BEST BEARD CREAM has similar competitors, but none with the unique combination of a celebrity endorser known globally for his beard, an unlimited market appeal among urban men, and the special care that its creators say is taken to make the product safe - and even edible. About playing a major role in creating and selling BEST BEARD CREAM, manufacturer J Money says, "This adventure for me started from my strong passion for creating with my mind, hands, and most importantly, my heart. When I develop something - whether it be a fine wine, a feast fit for a king, or in this case, our BEST BEARD CREAM - what drives me is the smile and happiness I can give someone when they taste it, feel it, or use it. That's priceless to me."

For co-owner and sales lead GP, it's important to let men know that they can take better care of themselves without grabbing any random product from a pharmacy shelf. Says GP, "When we set out on this journey, our goal was very simple: we wanted to provide an Earth Friendly product with top quality organic ingredients that would not only pre- and post- condition your beard, but leave you with an amazing finish that boost self confidence in your daily lifestyle."

Over the years, Freeway has seen his star rise from the rough streets of Philadelphia to the top of the music industry under the helm of icons such as Jay-Z. Known for his stellar work ethic, he has had a long and successful career as a recording artist, but says that even he knows the full-time rapper portion of his hustle may not last forever. Freeway adds that while lots of rappers come from questionable pasts, they can use what they have to get what they want.

"It's important to have a legitimate business, and whatever you have, once you have a strong
foundation, it's key to grow it from there," he notes. "I have a strong foundation - over 10 years in Hip-Hop - and at this point in my life, it's time to grow my brand and explore other avenues. BEST BEARD CREAM is definitely one of those avenues." Ever the business mind, Freeway remembers to include details about the beard cream's holiday collection, which includes Blueberry and Holiday Spice and can be purchased at www.bestbeardcream.com.

For more information on Freeway and BEST BEARDS LLC, contact Seandra Sims of Sims Media & PR at simsmediapr@aol.com.

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